NEW RELEASE | October 16, 2026
Darwin Publications announces the release of I WANT TO START MY OWN BUSINESS: How to Find an Idea, Get Customers, and Make Your First Sale, the second book in Bosco Mutarambirwa's I WANT TO... Series for ages 10–15.
Every year, countless children dream about starting their own businesses.
They imagine creating products, attracting customers, and making money.
But there's a problem.
Nobody has taught them what makes a business actually work.
An exciting idea doesn't guarantee customers. A beautiful logo doesn't guarantee sales. And selling something for $20 doesn't necessarily mean you've made a profit.
Those are lessons many adults discover only after losing money.
Why shouldn't children learn them before they take those risks?
A DIFFERENT KIND OF ENTREPRENEURSHIP BOOK
I WANT TO START MY OWN BUSINESS doesn't promise to turn every child into a millionaire.
Instead, it teaches something far more valuable: how to think, plan, test, and make decisions like a real entrepreneur.
Across 21 chapters, young readers develop one business idea from beginning to end.
They learn to identify problems people actually want solved, research potential customers, calculate costs, test products and services, set prices, and distinguish real demand from wishful thinking.
With 33 practical business-planning tools, readers gradually construct their own Business Blueprint.
The experience culminates in a Business Expo, where they demonstrate their ideas, explain their decisions, and present evidence of what they've learned.
THE LESSON IS BIGGER THAN BUSINESS
Not every child who reads this book will become an entrepreneur.
But every child can benefit from understanding how businesses operate, how money is earned, why customers make purchasing decisions, and how to evaluate risks before spending.
These are practical skills that extend far beyond entrepreneurship.
For parents, teachers, homeschoolers, and youth entrepreneurship programs, the book provides a structured way to introduce these concepts while emphasizing responsible decisions and appropriate adult supervision.
THE I WANT TO... SERIES EXPANDS
Following I WANT TO MAKE REAL MONEY, the series' first installment, this new release takes young readers one step further: from understanding how to earn money to learning how to build a business that might earn it.
Both books are written by Bosco Mutarambirwa and published under the Darwin Books imprint.
AVAILABLE NOW
I WANT TO START MY OWN BUSINESS
How to Find an Idea, Get Customers, and Make Your First Sale
Ages: 10–15
Formats: Paperback and Kindle
Publisher: Darwin Books
Because the best time to learn how business works is before your first costly mistake.